Target Audience and Questionnaire

We are looking at magazines and focusing mainly on school magazines and there are two main target audiences:

• Students
• Parents

But to make it a successful magazine we will have to make it suitable and pleasing for both of these audiences whilst not suiting one more than the other.

Questionnaire

1. How are you connected with Victoria College?

• Student
• Parent
• Teacher
• Other (please specify)
  

2. What would you most like read about in the magazine?

• Academic
• Sport
• CCF
• Other (please specify)
  

3. What main colour would you like to see on the cover?

• Green
• Purple
• Yellow
• Blue
• Red
• Black
• White
• Other (please specify)

4. Should each house have their own section?



5. Is it a good idea having students writing articles as well as teachers?



6. Do you read the annual Victorian?

• Yes
• No
• Occasionally

7. Was there anything you disliked in past issues of The Victorian? (if so please specify)



8. Do you think The Victorian does well to encorporate all the happenings of a whole year in one issue?


9. Where should the masthead be situated on the cover?

• Top
• Middle
• Bottom

10. What font would you like the masthead to be in?


1. 2.
3.

Questionnaire Results

I asked 100 people around school on a normal day, and i will show the percentages for each question

1. Student = 80%, Teacher = 15%, Parent = 5%

2. Sport = 60%, CCF = 20%, Academic = 20%

3. Yellow = 80%, Black = 10%, White = 10%

4. The most common answer was that they should have their own sections, but all the same space to make it fair.

5. The most common answer was that they should, because it gives a different perspective of school life and gives students the chance to practise jounalism skills.

6. Yes = 80%, No = 10%, Ocassionally = 10%

7. Most people were satisfied with old issues of The Victorain annual magazine

8. Most people said that the magazine does very well to encorporate all the happenings of a whole year into one issue, but could put more trips/tours that the school does in it.

9. Top = 80%, Middle = 15%, Bottom = 5%

10. 1 = 60%, 2 = 20%, 3 = 20%

This will now help me to understand what the reader wants and doesn't want, it will also help me to attract my audience and make sure they keep on reading The Victorian because of this.

This is Austin College magazine which seems like it is mainly targeted at the students parents. The main picture on this cover shows the foreground of the college and the main building itself. It represents itself as a very pleasant college with water fountains and flowers, which goes against the conventions of schools that are plain and boring, the caption at the bottom also helps to put this message across. The text on the cover is mostly bright to catch the readers eye, it is also in a very formal font to seem very grand. The only disadvantage of this magazine is that it does not show its students, which might present the school in a negative way to the parents by seeming very detached from the students.

This is Gallery magazine which is targeted mainly at the younger generation of the public that have interests in fashion, nightlife, sports etc. The main picture draws the reader in due to it being a very close up image and due to the model having gold foil on her face. The cover also gives the reader a small insight into what the magazine will feature. This is very useful for advertising reasons because it means that readers will not have to open the magazine to the contents page for the main articles. The masthead at the top of the cover is black on a white background which means that it stands out well and doesn't interfere with the picture below.

This is Surfer magazine and is targeted at people who surf or take an interest in surfing. We can see that the main subject of this particular issue is Kelly Slater and his legacy. The colours used implies that his legacy has been around for a while, due to the fact that there are only two main colours used which gives it an old feeling. The gold shading over the cover also implies that he has and is at the top of his game. His name doesn't need to be very big which is because he is easily one of the most well known surfers of this generation, there is evidence of this because the word 'his' is even bigger than his name.